Building an online presence from the ground up
As you all know, in January, I refurbished Mili’s Corner and made it more events-focused. The idea is to document my journey in working more gigs and becoming a promoter. Very unconventional way of doing it, I know. Mostly because it is an outcome that is yet to be determined. But part of doing this is building a social media presence. The only way I feel like I can do that is through sharing my experiences.
I find it weird calling it my business, because I don’t really feel like it’s a business as such just yet. But I also don’t know what to call it. What I will talk about is how hard it is to create an online community. You create all of the accounts and pages, and come up with a content plan. But when it’s just you doing it, it can be hard to assess what is or is not working. It’s hard to critique yourself. I’ve posted content that I was sure was going to garner interest, or some form of following or engagement, and they fell to deaf ears. I’ve shared things that I didn’t think would amount to much, and it may have performed to a certain degree.
I would like to believe that I’m a storyteller. After studying marketing at university and engraining into myself that marketing is storytelling, and that’s how you connect with people, I’d like to believe that I’m doing this. But in sharing my experiences, it can also feel daunting. I was never the girl who got picked first to be on a team. In fact, I was the person who got laughed at because I was different. It has taken a long time, but I have embraced that being different is what your superpower is.
I’m no guru at building an online presence. I’m still learning. Social media changes and evolves every day. What worked just a couple of years ago, is on its way out. I try to keep on top of it. I try to think of different video concepts and then shy away because I’m not sure I have the confidence to share the subject that I’m talking about. But I work through it. I figure out a strategy to share it.
Writing comes easy to me. I feel like I can describe a lot of things – emotions, experiences, feelings – through the use of words. But ask me to do that on video and I stumble. I’m not expecting to become an events influencer, but if (any of) my stories resonate with you, in your journey, follow along. I’d love to get to know you.
Until next time,
Mili
